Banner Stand Designs

Designing Trade Show Booths – Top 10 Tips for Success

Keep it simple – think billboard not bulletin board

1. Design your booth to be memorable, evoke an emotional reaction and appeal to your target audience
   
   
2. Limit the main colours to three or less
   
   
3. Employ bold colours; high impact hues will stand out from a distance while neutral colours will just blend into the background
   
   
4. Simple, benefits-oriented copy works best to get attention - use bullet form rather than lengthy text rich copy
   
   
5. Know your audience - use words to target your buyer's hot points be it products they are looking for or benefits you can deliver to them
   
   
6. Go for the clutter-free look and feature only one or two products
   
   
7. Use fewer and larger graphics – intriguing photos or illustrations that speak to your target audience
   
   
8. Use lighting – it can increase awareness of your exhibit by 30-50
   
   
9. Make sure your graphics can be seen from a distance and up close
   

DESIGNING AN EFFECTIVE BANNER STAND
http://www.ebannerstands.co.uk/how_to_design_a_banner_stand.html

1. When designing your banner stand it is usually a case of less is more. This is true with the majority of banner stands used at exhibitions and trade shows. People do not have time at exhibitions to stand and read everything on you banner stand. Get your message across in as few words as possible. Use a few bullet points to get the your main messages across. Basically, keep it simple and to the point.
   
   
   
2. Place your most important content at the top of your banner stand design, likely to be your logo and main message that you want to get over. This will be roughly at eye level and will be the first thing that people see.
   
   
3. For your most important message try to use your company strapline, something that embodies what you do, or a slogan that entices the viewer to want to find out more about your products or services. Once at your stand further details or key information can then be passed on verbally or in leaflet form, preferably both.
   
   
4. With regard to colours used in your banner stand design, try to make it stand out, but at the same time your banner stand needs to be in keeping with your logo, branding and corporate colours to compliment rather compete with what you already have. It should be used as an aid to help people remember your brand.
   
   
5. If you use an image make it relevant, eye catching and of professional quality. Don't use an image grabbed from your website, this will be too low in quality to be enlarged and used on your banner stand graphics. If you don't have any marketing images available there are many image libraries on the web where you can purchase generic photography that might be applicable to your products or services.
   
   
   
6. Contact details: These are usually best placed lower down on the banner stand design and aren't as important as you might think. People very rarely write down any contact details from a banner stand at a trade show, they will usually pick up a business card or a leaflet to take away with them for this information. If you are using your banner stand in your reception then they will probably already have the details already.
   
   
   
7. Be time conscious. Will your banner stand be deemed useless after a price change or if any other information becomes quickly outdated?
   
   
   
8. Is your banner stand just for an exhibition or could it be used in your reception area after the show? Just something you should bear in mind with the content of your design, it might help you get more use from your stand.
   
   
   

Tips for Banner Printing and Design
http://www.trade-show-advisor.com/banner-printing.html

Keep It Simple

To strengthen the impact of your banner’s marketing message, keep your design as simple as possible. A cluttered banner might attract attention, but not the kind of attention you want. The goal is to draw focus to the product or service you’re promoting, not the banner itself. Effective trade show banners must be pleasing to the eye, easy to read, and singularly focused. Consider the following four elements for your design:

* Bold, short headline
* Vivid photography or image
* Brief copy points
* Call-to-action with your logo and tagline