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EP2250 - Market Feasibility

This is an advanced course in the use of primary and secondary research techniques and analysis. The student will explore secondary research analysis, competition and demand analysis, project site and area evaluation, and estimates of operating results. The student will be required to produce and present a research report establishing the feasibility for an opportunity or a particular growth sector in the economy. Topics for this report will be based on personal selection or on a mentoring process with a potential or present business owner. This plan is developed based on two prior years of Business Management education and is intended in part to prepare the student to own or operate a small business.

Prerequisite(s): AC2260, CM2300, EC1110, MA1670

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This course is offered in the following programs:
Accounting and Financial Management  |  Marketing Management and Analytics  |  Strategic Human Resource Management  | 

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