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LD1210 - Media & Public Relations
This is an applied media and public relations course designed for students intending to work in the human service field. Students will explore how best to develop strategies and campaigns that fit the needs of individual non-profit agencies and will learn how the concept of public relations and the types of media have changed in the 21st century. Applying new concepts and strategies will teach students to prepare a public relations strategy for an organization and demonstrate use of various forms of media, including social media, as a way to address the needs of individual organizations. Upon completion of the course, students will be able to address the media through interviews, give presentations, develop a public relations strategy, and use social media to market an organization as well as fulfill requirements such as recruitment and fundraising.
This course is offered in the following programs:
Community Leadership Development
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