MR1100 - Marketing I

This is an introductory course in the fundamental principles and practices of marketing. The student will explore strategic planning and marketing management, the internet in marketing, marketing research information, consumer markets and behavior, business markets and behavior, market segmentation and targeting, and international marketing. Students will have the opportunity to apply case studies and research various marketing concepts, techniques, and processes.




This course is offered in the following programs:
Business Administration
Business Administration (Accounting)
Business Administration (General)
Business Administration (Human Resource Management)
Business Administration (Marketing)
Business Management (Accounting)
Business Management (Human Resource Management)
Business Management (Marketing)