MR2100 - Marketing II

This is an introductory course in the fundamental principles and practices of marketing. The student will explore product development and lifecycle, price distribution and supply chain management, retailing and wholesaling, promotion, advertising, and personal selling. Students will have the opportunity to apply various marketing techniques and practices using case studies and application assignments.


Prerequisite(s): MR1100



This course is offered in the following programs:
Business Administration
Business Administration (Accounting)
Business Administration (General)
Business Administration (Human Resource Management)
Business Administration (Marketing)
Business Management (Accounting)
Business Management (Human Resource Management)
Business Management (Marketing)