MR2110 - Marketing Methods

This course introduces the concepts and techniques of marketing. Students will learn the principles of modern marketing management and the resources required to successfully promote and market a product. Students will also take an in-depth look at the online tools and emerging technologies artists can use to generate interest in their music. A major aspect of the course is the development of a marketing plan related to the student’s program of studies.

This course is offered in the following programs:
Community Recreation Leadership
Music: Performance, Business & Technology