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MR2200 - Retailing Management

This course is designed as an introduction to the concepts, theories, and techniques of retailing management. The student will explore the concepts of buyer behavior, strategic retail management, retail design, presentation, and pricing. Students will apply various retail techniques and practices using case studies and application assignments and will develop communication skills through class discussions and group activities.

Prerequisite(s): MR2100

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This course is offered in the following programs:
Marketing Management and Analytics  | 

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