MR2350 - E-Business

This course is designed to introduce the student to the managerial and technical aspects of electronic business and commerce. Students will gain knowledge of the competitive electronic business field and will be equipped to help businesses assess possible opportunities through this rapidly evolving technology. They will be exposed to the concepts of customer relationship management, marketing communications, supply chain management, web analytics, and taxation and ethical Issues related to E-Business. Students will also have the opportunity to apply various E-Business techniques and practices using case studies and application based assignments.


Prerequisite(s): MR2100 and MC1242



This course is offered in the following programs:
Business Administration (General)
Business Administration (Marketing)
Business Management (Marketing)