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MR2400 - Advertising & Marketing Comm

This course will examine the current processes, issues, and practices involved in advertising and promotion with an integrated marketing communications approach. The student will explore communications as it relates to traditional and digital forms of media and will have an opportunity to apply creativity in developing tools in select media for local uses wherever possible.  The student will examine how advertising & marketing communications affects the purchase and post purchase behavior of the consumer.   Students will have the opportunity to apply current marketing communication techniques and practices using case studies, application assignments and a major project.

Prerequisite(s): MR2100, CM1241

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This course is offered in the following programs:
Marketing  |  Marketing Management and Analytics  | 

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