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MR3100 - Current Topics in Marketing

This student-led seminar-based course will examine issues, topics, and trends in marketing that are of recent and current concern to marketing professionals today. Students will research, develop, and present a seminar/paper on selected issues/topics/trends from among the following areas explored in this course: the field/practice of consumer behavior; advertising and marketing communications; marketing research; retailing management; relationship selling; social media marketing; customer relationship management; services marketing; data analytics, sales management, and customer experience management.

Prerequisite(s): MR1500, MR2400, MR2300, MR2200, MR1600, CP2070, MR2450, MR3130

Corequisite(s): MR2620, MR2700

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This course is offered in the following programs:
Marketing Management and Analytics  | 

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