<< Previous Clicked Course

MR3130 - Digital Analytics

This course exemplifies how marketing analytics are the foundation to digital marketing.  Students will learn how analytics is the language used to optimize and connect results across all digital marketing tactics (search, social media, email, display, video, etc.).  The technical and soft skills of analytics will be highlighted through theory and practical application to better understand data analysis.  Upon completion of the course, the student will be able to explain and apply the logic of optimization and attribution in business analytics.  The student will be able to apply the practical tools and techniques of business analytics and run field experiments in digital environments using A/B testing.  The student will also practice web analytics for better business decision-making.

Prerequisite(s): CP2070

---

This course is offered in the following programs:
Marketing Management and Analytics  | 

---

<< Previous Clicked Course