MR1500 - Consumer Behaviour

This course introduces the student to the concepts, theories and techniques of consumer behaviour. The student will explore the fundamentals of consumer behavior in order to gain an understanding of the motivation behind purchase decisions. By understanding the consumer's behavior, students are able to make more market focused strategic decisions. Students will have the opportunity to apply their knowledge through the use of case analysis and assignments.

Prerequisite(s): MR2100

This course is offered in the following programs:
Business Administration (General)
Business Management (Marketing)