MR2700 - International Marketing

This course is designed to enable students to apply the concepts of marketing in an international context. The student will research and evaluate foreign markets and apply marketing concepts relevant to strategy development in foreign markets identified by exporting and trans-national organizations. The student will have the opportunity to acquire knowledge of international environmental influences, preparation for international markets, and the international marketing mix and apply various international marketing techniques and practices using case studies and application assignments.

Prerequisite(s): MR2100

This course is offered in the following programs:
Business Management (Marketing)