PixelEvent

Marketing Plan Template

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Interested in growing your sales and reaching more people?

Marketing is essential to every business. Whether you are looking to define your target market, design a website, develop content or create brand awareness our marketing tools can guide you in the right direction.

  • Executive Summary
  • Product or Service Details
  • Marketing Plan Overview
  • Marketing Plan Goals
  • SWOT Analysis
  • Marketing Plan Resources
  • Marketing Plan Timeline
  • Marketing Plan Budget
  • Marketing Plan Review/ Monitoring

Marketing Plan Outline

Executive Summary

Provide a summary of the rest of the marketing plan. Write the summary when all other sections of the plan are completed.

Product or Service Details

Define in detail what product or service your business provides.

Marketing Plan Overview

Introduce all the process and parts of the marketing plan.

SWOT Analysis

Identify the Strengths, Weaknesses, Opportunities and Threats of the business.

Marketing Plan Budget

Provide a budget showing all projected expenses of the marketing plan.

Marketing Plan Timeline

Provide a timeline of when activities will be happening throughout the marketing plan as well as a start and end date.

Marketing Plan Resources

Explain what resources are available to aid in the planning and implementation phase of the marketing plan. Examples include human, financial or physical resources.

Marketing Plan Review/ Monitoring

While the marketing plan is ongoing it’s important to monitor the data being retrieved from the plan. Also, at the end of the plan, a review should be completed to evaluate the results of the marketing plan. For example, if social media was used you could evaluate the conversion rate of ads and compare them against the set goals.

Marketing Plan Goals

Define the goals of the marketing plan and how they will be achieved.

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