Business Plan Toolkit

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What is a business plan?

Look no further. Business plans are the roadmap of a business and are intended to be comprehensive, clear and professional. They highlight the goals and objectives of a business and explain how they are going to be met. They are also essential while attempting to access funding opportunities. Learn how to write a business plan using the business plan guides below!

  • Introduction
  • Business Description
  • Ownership
  • Management
  • Customer Base
  • Risk Analysis
  • Competition
  • Strategy
  • Market Research
  • Marketing Strategy
  • Financial Overview
  • Forecasting

Business Plan Roadmap


State when your business was founded, what problem it solves and who is involved.

Business Description

Start with the basics. Include the business name, location, what the business does (goods or services), and the goals.


State the ownership model of the business. Is it a sole proprietorship, corporation, non-profit, etc.


Identify the management structure of the business. If the business is starting with more than three people, an organizational chart is recommended.

Customer Base

Define the customer your business is targeting. What are their demographics? (Age, location, income, etc...)

Risk Analysis

Identify what risks are involved and how they can be mediated. SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis is a good tool to utilize.


Identifying businesses in your area with the same goals, services or products is important to understand who will be competing for the same customers.


This section should highlight strategies that will launch your business, grow sales and highlight customer acquisition methods.

Market Research

Define the market your business is in. Provide evidence that there is an opportunity to grow the market.

Marketing Strategy

The marketing strategy builds on the market summary section of the business plan. This section will show how your business fits into the market that was defined in the market summary section. The four Ps of marketing should be included and are as follows: product, price, promotion and place.

Financial Overview

Include an income statement, balance sheet and cash flow statement to show the financial viability of your business.


Forecasting is the use of forecasting tools to analyze the future need of your business’s goods or services. A common forecasting tool is surveys. Surveys gauge the consumer need and will help prepare the business for future demand.


Help on how to write a business plan

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