Marketing

• Six-week work placement to gain real-world experience in marketing
• Accredited by Accreditation Council for Business Schools and Programs (ACBSP)
• Accredited under the National Committee for Management Accreditation (NCMA) Professional Accreditation
• Transferable credits with CNA’s articulation agreements with Memorial University (Grenfell), Athabasca University, Griffith University, Plymouth University, and the University of New Brunswick (Saint John)

• Reports from October 2025 show that consumers’ usage of social media, regardless of age, sits at 93.8% and there are an estimated 5.66billion users  currently on social media.¹
• According to Visual Capitalist, Generative AI apps are projected to generate more than $10 billion in consumer spending in 2026. ² 

Upon successful completion of the program, graduates will be able to:

1. Demonstrate proficiency in fundamental marketing concepts, including segmentation, targeting, positioning, branding, pricing, and promotion
2. Develop and implement comprehensive marketing strategies that are both effective and measurable
3. Analyze marketing decisions related to product, price, promotion, and distribution to provide viable business solutions
4. Utilize the latest digital marketing trends and tools, such as social media, search engine optimization, and email marketing to achieve marketing goals
5. Make responsible and ethical decisions that align with organizational values and effectively communicate marketing strategies and results to various stakeholders
6. Exhibit the application of employability skills defined by the Conference Board of Canada to facilitate successful entry into the workplace and work collaboratively with team members from diverse backgrounds and skill sets to achieve common marketing goals

Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) in all campus locations.  ACBSP is the leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

Marketing is accredited under the NCMA Professional Accreditation, which recognizes alignment with the academic requirements established in the Chartered Management Program (CMP). NCMA Professional Accreditation is a distinguished standard that supports, validates, and promotes excellence in management education and professional readiness.
 

• Graduates of College of the North Atlantic's Marketing diploma program may transfer up to 60 credits towards Athabasca University's Bachelor of Commerce (Post Diploma), Bachelor of Commerce with Major (Post Diploma), Bachelor of Management (Post Diploma), or Bachelor of Human Resources Labour Relations (Post Diploma) programs.
• Graduates of College of the North Atlantic's Marketing diploma program, with a minimum GPA of 3.00/4.33 (B) Grade, may transfer into the third year of Royal Roads University's Bachelor of Business Administration in Innovation and Sustainability degree program.
• Graduates of College of the North Atlantic's Marketing diploma program, with a minimum GPA of 3.00/4.33 (B Grade), may transfer into the third year of Royal Roads University's Bachelor of Commerce in Entreprenurial Management degree program.