The two-year program leading to a Diploma in Business Administration (Marketing) is designed to give students a broad background in business management with emphasis on the area of marketing. Graduates find employment in marketing, sales, retailing, administration, advertising, and general management.
Note: Year 2 of the Business Administration (Marketing) and the Business Management (Marketing) programs is common.
OBJECTIVES
Upon successful completion of the program, graduates will be able to:
- Analyze the marketing environment to develop a comprehensive marketing strategy with recommendations for implementation and monitoring of the strategy.
- Critically analyze and provide business solutions to marketing product, price, promotion, and distribution decisions.
- Integrate ethical marketing strategies and tactics for application in both domestic and global marketing environments.
- Create support materials for use in the implementation of a marketing strategy.
- Demonstrate application of the Conference Board of Canada employability skills.
ENTRANCE REQUIREMENTS
Academic:
Eligibility for admission to Business Administration/Business Management programs requires the applicant to meet one of the following four academic criteria:
1. High School
Provincial High School Graduation Certificate with a 60% overall average in the following (or equivalent):
i. English 3201 or English 3202 (60% minimum)
ii. Mathematics (4 credits) chosen from:
Advanced: 2200, 3200 (50% minimum in each course)
Academic: 2201 (50% minimum), 3201 (60% minimum)
iii. Five credits at the 3000 Level
2. Comprehensive Arts and Science (CAS) Transition
Comprehensive Arts and Science (Transition) Certificate with the following courses:
i. Math Fundamentals:
MA1040,
MA1041
3. Adult Basic Education (ABE)
Adult Basic Education (Level III) Graduation with Business-Related College Profile including the following courses (or equivalent):
i. English 3101A, 3101B, 3101C or 3102A, 3102B, 3102C
ii. Mathematics 1101A, 1101B, 1101C, 2101A, 2101B, 2101C, 3101A, 3101B, 3101C
Applicants with Adult Basic Education (Level III) Graduation with a different Profile may be eligible for admission to the program provided the appropriate selection of courses including those outlined above have been completed.
4. Mature Student Requirements
Applicants who do not meet the education prerequisites for this program, must be 19 years at the time of application and out of school for at least one year may be considered on an individual basis under the Mature Student Requirements; for more information regarding the Mature Student Requirements please refer to
Procedure AC-102-PR Admission.
International Students – Admission Requirements and Information
1. High School
i. Proof of senior high school/secondary school Diploma/Certificate with equivalent minimum grades for the required high school courses listed above.
ii. India applicants only – Proof of senior high school/secondary school Diploma/Certificate with an equivalent Grade 10 Mathematics (50% min.) and Business/Commerce Stream.
2. English Proficiency
All international applicants must meet the College’s English language proficiency requirements for acceptance into regular programs. The College will accept these recognized tests of English language proficiency (TOEFL paper based 550, TOEFL Internet based 79, TOEFL computer based 213 or equivalent, IELTS Academic Test overall band score of 6.0, or Pearson PTE 53 or greater, etc.).
If a language proficiency test other than those referenced above was used, applicants can forward for assessment.
If an international applicant has attended an educational institution (high school or post-secondary) for a period of three years or more where the official language of instruction was English, the English language proficiency test will not be required.
Note: Some programs may require specific English language requirements and proficiency scores that differ from those stated above; therefore international applicants are advised to please refer to the specific program admission requirements as identified in the College Calendar.
CAREER OPPORTUNITIES
Graduates of this program may obtain employment in a variety of marketing areas such as distribution, media, advertising, retailing, and personal selling in a variety of industries and associations.
ACCREDITATION
Business Administration (Marketing) is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) in all campus locations. ACBSP is the leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
PROGRAM TRANSFERABILITY
The Business Administration/Management programs offer exit points after Year 1, Year 2, and Year 3.
* Students can graduate at the end of Year 1 with a Business Administration Certificate.
* Students graduate at the end of Year 2 with a Business Administration Diploma.
* Students graduate at the end of Year 3 with a Business Management Diploma.
Graduates of the Business Administration/Management programs may have the opportunity to transfer credits to institutions/associations such as:
• Memorial University of Newfoundland
• Cape Breton University, Sydney, Nova Scotia
• Athabasca University, Alberta
• Lakehead College, Alberta
• University of Lethbridge, Alberta
• Lakehead University, Ontario
• University of New Brunswick, Saint John campus
• Okanagan College, British Columbia
• Northwood University, Michigan, USA
Graduates may also wish to further their studies to achieve professional designations with:
• Canadian Institute of Financial Planning
• Canadian Professional Sales Association
• Canadian Public Relations Society
• International Personnel Management Association (IPMA) - Canada
• The Payroll Association of Canada