The two-year program leading to a Diploma in Business Administration (Marketing) is designed to give students a broad background in business management with emphasis on the area of marketing. Graduates find employment in marketing, sales, retailing, administration, advertising, and general management.
Note: Year 2 of the Business Administration (Marketing) and the Business Management (Marketing) programs is common.
OBJECTIVES
- Analyze the marketing environment to develop a comprehensive marketing strategy with recommendations for implementation and monitoring of the strategy.
- Critically analyze and provide business solutions to marketing product, price, promotion, and distribution decisions.
- Integrate ethical marketing strategies and tactics for application in both domestic and global marketing environments.
- Create support materials for use in the implementation of a marketing strategy.
- Demonstrate application of the Conference Board of Canada employability skills.
ENTRANCE REQUIREMENTS
Academic:
Eligibility for admission to Business Administration/Business Management programs requires the applicant to meet one of the following four academic criteria:
1. High School
Provincial High School Graduation Certificate with a 60% overall average in the following (or equivalent):
i. English 3201 or English 3202 (60% minimum)
ii. Mathematics (4 credits) chosen from:
Advanced: 2200, 3200 (50% minimum in each course)
Academic: 2201 (50% minimum), 3201 (60% minimum)
iii. Five credits at the 3000 Level
2. Comprehensive Arts and Science (CAS) Transition
Comprehensive Arts and Science (Transition) Certificate with the following courses:
i. Math Fundamentals:
MA1040,
MA1041
3. Adult Basic Education (ABE)
Adult Basic Education (Level III) Graduation with Business-Related College Profile including the following courses (or equivalent):
i. English 3101A, 3101B, 3101C or 3102A, 3102B, 3102C
ii. Mathematics 1101A, 1101B, 1101C, 2101A, 2101B, 2101C, 3101A, 3101B, 3101C
Applicants with Adult Basic Education (Level III) Graduation with a different Profile may be eligible for admission to the program provided the appropriate selection of courses including those outlined above have been completed.
4. Mature Student Requirements
Applicants who do not meet the education prerequisites for this program, are 19 years of age or older, and have been out of school for at least one year may be considered on an individual basis under the Mature Student Requirements; for more information regarding the Mature Student Requirements please refer to
Procedure AC-102-PR Admission.
CAREER OPPORTUNITIES
Graduates of this program may obtain employment in a variety of marketing areas such as distribution, media, advertising, retailing, and personal selling in a variety of industries and associations.
ACCREDITATION
Business Administration (Marketing) is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) in all campus locations. ACBSP is the leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
PROGRAM TRANSFERABILITY
The Business Administration/Management programs offer exit points after Year 1, Year 2, and Year 3.
Year 1: The first year is a common year at the end of which students may graduate with a Business Administration Certificate.
Year 2: Students select one area of specialization for the second year from the following options: Accounting, General, Human Resource Management, and Marketing. Students may graduate at the end of Year 2 with a Business Administration Diploma.
Year 3: The third-year options are Accounting, Human Resource Management, and Marketing. Students may graduate with a Business Management Diploma at the end of Year 3.
Graduates of the Business Administration/Management programs may have the opportunity to transfer credits to institutions/associations such as:
• Memorial University of Newfoundland
• Cape Breton University, Sydney, Nova Scotia
• Athabasca University, Alberta
• Lakehead College, Alberta
• University of Lethbridge, Alberta
• Lakehead University, Ontario
• University of New Brunswick, Saint John campus
• Okanagan College, British Columbia
• Northwood University, Michigan, USA
Graduates may also wish to further their studies to achieve professional designations with:
• Canadian Institute of Financial Planning
• Canadian Professional Sales Association
• Canadian Public Relations Society
• International Personnel Management Association (IPMA) - Canada
• The Payroll Association of Canada
CNA Graduates from this area - 5 year trending
