The two-year program leading to a Diploma in Business Administration (Marketing) is designed to give students a broad background in business management with emphasis on the area of marketing. Graduates find employment in marketing, sales, retailing, administration, advertising, and general management.
Note: Year 2 of the Business Administration (Marketing) and the Business Management (Marketing) programs is common.
OBJECTIVES
- Analyze the marketing environment to develop a comprehensive marketing strategy with recommendations for implementation and monitoring of the strategy.
- Critically analyze and provide business solutions to marketing product, price, promotion, and distribution decisions.
- Integrate ethical marketing strategies and tactics for application in both domestic and global marketing environments.
- Create support materials for use in the implementation of a marketing strategy.
- Demonstrate application of the Conference Board of Canada employability skills.
CAREER OPPORTUNITIES
Graduates of this program may obtain employment in a variety of marketing areas such as distribution, media, advertising, retailing, and personal selling in a variety of industries and associations.
ACCREDITATION
Business Administration (Marketing) is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) in all campus locations. ACBSP is the leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.
PROGRAM TRANSFERABILITY
The Business Administration/Management programs offer exit points after Year 1, Year 2, and Year 3.
Year 1: The first year is a common year at the end of which students may graduate with a Business Administration Certificate.
Year 2: Students select one area of specialization for the second year from the following options: Accounting, General, Human Resource Management, and Marketing. Students may graduate at the end of Year 2 with a Business Administration Diploma.
Year 3: The third-year options are Accounting, Human Resource Management, and Marketing. Students may graduate with a Business Management Diploma at the end of Year 3.
Graduates of the Business Administration/Management programs may have the opportunity to transfer credits to institutions/associations such as:
• Memorial University of Newfoundland
• Cape Breton University, Sydney, Nova Scotia
• Athabasca University, Alberta
• Lakehead College, Alberta
• University of Lethbridge, Alberta
• Lakehead University, Ontario
• University of New Brunswick, Saint John campus
• Okanagan College, British Columbia
• Northwood University, Michigan, USA
Graduates may also wish to further their studies to achieve professional designations with:
• Canadian Institute of Financial Planning
• Canadian Professional Sales Association
• Canadian Public Relations Society
• International Personnel Management Association (IPMA) - Canada
• The Payroll Association of Canada
CNA Graduates from this area - 5 year trending
