MR2300 - Business Research

This course introduces students to the field of business research through the examination of the various techniques, principles, skills and activities required to create and present an effective survey project. It will familiarize students with the ways that marketing information can be obtained and/or produced and how it can be used to provide insight into markets, customers, products, and business strategies for business decision making purposes. Students will have the opportunity to apply various research techniques and practices using case studies and application assignments culminating in the preparation and presentation of a research report.

Prerequisite(s): MR2100

Corequisite(s): MA1670

This course is offered in the following programs:
Business Administration (General)
Business Administration (Human Resource Management)
Business Management (Human Resource Management)
Business Management (Marketing)