MR2400 - Marketing Communications

This course will examine in some depth the current processes, issues, and practices involved in marketing communications. The student will explore communications as it relates to print, television, radio and other media, and will have the opportunity to apply their creativity in developing tools In these media for local uses wherever possible. The student will also examine how marketing communications affects the purchase and post-purchase behavior of the consumer. Students will have the opportunity to apply various marketing communication techniques and practices using case studies, application assignments and a major project.

Prerequisite(s): MR2100 and CM1241

This course is offered in the following programs:
Business Administration (General)
Business Management (Marketing)