MR2450 - Services Marketing

This course is designed to enable students to apply the concepts and strategies of marketing relevant to the services sector. The student will explore in some depth various aspects of services marketing, including service productivity, service marketing distribution, service pricing concepts, positioning in service marketing, and service personnel management. Students will have the opportunity to apply their knowledge of these marketing concepts and strategies using a case project, application assignments and presentations.

Prerequisite(s): MR2100

This course is offered in the following programs:
Business Management (Marketing)