MR2800 - Business-to-Business Marketing

This course will enable students to apply the concepts of marketing in a business customer context, to research and evaluate business markets, and to apply marketing concepts relevant to strategy development in manufacturing, trade, institutional, and not-for-profit organizations. The student will use analysis of business buyer behavior, segmentation and targeting, business marketing strategy, marketing communications, and personal selling techniques to analyze case studies and complete application assignments.

Prerequisite(s): MR2100

This course is offered in the following programs:
Business Management (Marketing)