MR3100 - Current Topics in Marketing
This student-led seminar-based course will examine issues, topics and trends in the area of marketing that are of recent and current concern to marketing professionals today. Students will research, develop and present a seminar/paper on selected issues/topics/trends from among the following areas explored in this course: the field/practice of consumer behavior; professional selling; sales management; retailing; E-Business; marketing communications; services marketing; business to business marketing; and international marketing. In addition students will have the opportunity to research and critique a current journal article.
Prerequisite(s): MR1500, MR2300, MR2200, MR2350, MR2400, MR2450, MR2800
Corequisite(s): MR2620, MR2700
This course is offered in the following programs:
Business Management (Marketing)